Sam Altman is paving the way for movie studios to use Sora, OpenAI’s newest video-generating tool. According to a report from the Financial Times, he has recently held a series of meetings with Hollywood executives to gauge their interest in incorporating the technology into their production processes. Some studios have shown enthusiasm towards this new technology.
Sora was introduced in February and is designed to create highly realistic videos based on user prompts. The tool, which is not yet available to the public, can generate videos up to a minute long with complex scenes featuring multiple characters, specific types of motion, and accurate details.
During these meetings, Altman and Brad Lightcap – OpenAI’s chief operating officer – discussed Sora with executives from studios like Paramount, Universal, and Warner Bros. Discovery. While some studios saw potential benefits in using the tool for production to increase efficiency and cost savings, no formal agreements were reached during the meetings.
The film industry has been cautious in embracing new technologies like Sora due to concerns about potential job loss to AI following strikes from actors and writers last year. Filmmaker Tyler Perry expressed concerns about AI’s impact on creative industries and paused a studio expansion due to Sora’s potential effects.
As Sora continues to make strides in video creation, other text-to-video tools are also in development, including ones from rival companies like Google-backed Runway, Meta’s Emu Video, and Google’s Lumiere. With the landscape of video generation technology evolving, the film industry faces new opportunities and challenges as it navigates the integration of AI tools in production processes.
