Adidas is currently experiencing a surge in popularity with its Samba and Gazelle sneakers, despite their retro design. These shoes have become iconic for the German sportswear company, and sales have increased significantly in Europe. However, North America saw a decline of 4% due to overstocked inventory at retailers. Despite this challenge, Adidas CEO Bjørn Gulden remains optimistic about the brand’s future, especially with major sporting events like Euro 2024, Copa America soccer tournaments, and the Olympics on the horizon.
The Samba sneakers have a rich history dating back to the 1950s when they were first worn by a German soccer team. The Gazelle sneakers, with their trademark three stripes, were originally designed for indoor sports in the 1960s. Both styles have become synonymous with Adidas and are still popular today.
Despite facing challenges in the past, Adidas is focused on investing in its products, brand, sales, and marketing for continued growth. The brand’s positive outlook for 2024 is backed by its strong performance in various markets globally. Nike recently secured the rights to be the official kit supplier for the German national soccer teams, ending Adidas’ decades-long partnership with the sport. However, Adidas is still recovering from its breakup with rapper Ye, sluggish sales in North America, and a significant tax bill that led to a rare annual loss last year.
In conclusion, Adidas’ iconic Samba and Gazelle sneakers are currently some of the hottest shoes on the market despite their retro design. The brand has seen significant increases in sales of these shoes along with higher demand for its running
