Adidas Launches Fussballliebe: A Soccer Ball Combining Passion and Sustainability for Euro 2024

Luxury design of the Euro 2024 ball

Adidas has launched a new soccer ball for the Euro 2024 tournament, which is called Fussballliebe. The ball combines the German words for soccer and love, symbolizing the passion and excitement of the tournament.

Fussballliebe features advanced aerodynamic grooves and dimples on its surface, which control airflow to simulate the energy and movement of matches. The ball’s design includes striking colors that represent the excitement of international teams competing in the tournament, attracting fans worldwide.

The outer shell of Fussballliebe, called Precisionshell, consists of 20 cells with indentations that have been meticulously arranged to control airflow and improve accuracy. The ball also incorporates Adidas’ innovative CTR-CORE core technology to enhance precision and consistency during play. This design meets the requirements of fast-paced European teams while maintaining an ideal round shape and air pressure throughout the match.

Adidas has prioritized sustainability in the production of Fussballliebe by using recycled polyester, water-based inks, and sustainable biomaterials like corn fiber and sugar cane. This makes Fussballliebe the most environmentally friendly ball Adidas has ever created. With a focus on the energy and cultural diversity of the tournament, Adidas hopes that Fussballliebe will bring joy and fun to players and fans alike.

The development of Fussballliebe represents a significant milestone for Adidas as it continues to innovate in sports technology while also prioritizing sustainability. The ball’s unique design is sure to impress players and fans alike during Euro 2024.

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