In recent years, there has been a growing interest in the potential of artificial intelligence (AI) to increase productivity and boost economic growth. A study by Accenture, titled “Strategies for enhancing the Italian brand and the country system,” presented at the XX Forum of the Leonardo Committee highlights that AI could be a key factor in achieving this goal.
The report specifically points out that Generative AI can be a growth factor for the productivity of Made in Italy companies. By implementing this technology, Italian companies could see an additional 50 billion euros in added value by 2030. To realize this potential, appropriate policies must be put in place to strengthen the necessary skills. Of these 50 billion euros, 15 billion would come from traditional Made in Italy sectors, while 35 billion would benefit other sectors that could also capitalize on the brand.
In addition to boosting productivity, AI could also help extend and enhance the “Made in Italy” brand through systemic policies. These policies could facilitate greater penetration into established markets where Italian companies operate and potential growth in emerging regions. Investing in technology, particularly AI, is seen as essential to bridging existing gaps in various sectors and leveraging the innovation and expertise of Italian companies throughout the value chain.
Sergio Dompe’, President of the Leonardo Committee, emphasized that rapid technological advancements present both challenges and opportunities for Italian companies. By embracing AI and other technologies, companies can enhance their competitiveness and position themselves for sustained growth in the evolving global marketplace.
Overall, AI has immense potential to significantly increase productivity and boost economic growth for Italian companies. With appropriate policies to strengthen necessary skills and investment in technology, Italy’s “Made in Italy” sector could reach new heights by 2030 with an additional 80 billion euros to its GDP.
