Cracker Barrel, a restaurant chain that is frequently located near freeway exits, has been a popular choice for those on long drives looking for a hot meal and a break from the road. However, in recent years, this strategy has not been as successful. CEO Julie Masino stated that the chain is not as relevant as it used to be, prompting them to refresh and refine several aspects of their operations.
The new layout includes bookcases instead of the traditional dividers covered in momentos, as well as the addition of booths to the seating options. Despite these changes, many of the stores still have the old-timey decor and wooden seats that the brand is known for. To get a better understanding of the current experience of eating at Cracker Barrel, a visit was made to one of their restaurants in northern Virginia, outside Washington, DC.
The restaurant offered a warm and welcoming atmosphere with friendly staff, and the new layout felt open and inviting. The menu featured a variety of classic comfort food dishes, including fried chicken and biscuits. The food was well-prepared and flavorful, and the portion sizes were generous. Overall, the experience was pleasant and enjoyable, with the changes made by the chain enhancing the dining experience for customers.
